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Brian Tracy
A leading authority on the development of human potential and personal effectiveness, Brian Tracy is a dynamic speaker with a wonderful ability to inform and inspire audiences. He is the president of the Institute for Executive Development and was formerly the president of a major development company. The author of numerous books and other materials aimed at helping people perform at their peak and achieve their full potential, Tracy has shared his winning insights with thousands of people throughout the world.
  Programming Yourself for Success   #246
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Your mission statement is always written in the present tense, as though you have already become the person that you have described. Your mission statement is always positive rather than negative, and it is also personal.




Your subconscious mind can only accept your mission statement as a set of commands when you phrase it in the present, positive and personal tenses. For instance, you say, "I am an exceptional salesperson." This is a perfect example.

After every sales call, you should quickly reread your mission statement and ask yourself if your recent behavior was more like the person you want to be or less. As a top sales performer, you are always comparing your sales activities against a high standard and adjusting your activities upward. You're continually striving to be better. Every day in every way, you are deliberately working to become more like the ideal person you have envisioned.

Your goal is that a year from today, when one of your customers has lunch with one of your prospects, and your prospect asks your customer to describe you in detail as a salesperson, your customer will recite your business mission statement voluntarily. The way you have treated your customer throughout the year will have been so exemplary that your customer will describe you in the most glowing of terms.

Once you have developed a personal mission statement, you can read it, review it, edit it and upgrade it regularly. You can add qualities to it and more clearly define the qualities you've already listed. This mission statement becomes your personal credo, your philosophy of life, your statement of beliefs and a guide to your behavior in all your interactions with others. Each day, you can evaluate your behaviors and compare them against the standard that you have set in this statement.

Over time, a remarkable thing will happen. As you read and review your personal mission statement, you will find yourself, almost unconsciously, shaping your words and conforming your behaviors so that you are more and more like the ideal person you have defined. People will notice the change in you almost immediately.

Over time, you will find that you are actually creating within yourself the kind of character and personality that you most admire in others. You will have become the molder and the shaper of your own personal destiny.

Now, here are two things you can do immediately to put these ideas into action.

First, imagine that one of your customers was going to meet with one of your prospects. What would you want your customer to say about you? How could you behave with your customer to assure that he says these very things?

Second, talk to yourself positively all the time. Feed your mind with positive messages that describe your goals and the person you want to be.



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