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Brian Tracy
A leading authority on the development of human potential and personal effectiveness, Brian Tracy is a dynamic speaker with a wonderful ability to inform and inspire audiences. He is the president of the Institute for Executive Development and was formerly the president of a major development company. The author of numerous books and other materials aimed at helping people perform at their peak and achieve their full potential, Tracy has shared his winning insights with thousands of people throughout the world.
  The Definition of Wealth   #759
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If you want to be wealthy, you must understand what wealth is. Here is the best definition of wealth you will ever find. Wealth is cash flow from other sources.




What this means is that you are not wealthy just because you earn a lot of money. You are only wealthy when your money works for you. To become wealthy, your main job is to acquire money, and then put it to work making more money for you.

The key to creating wealth is simple. It is called "adding value." Successful people are those who are always looking for ways to add value in some way to a person, a company, a product or a service.

Here is an example of adding value: Domino's Pizza. The founders of Domino's Pizza took a common food, offered by thousands of little restaurants, and added a value to the pizza by delivering it more rapidly than anyone else. The added value of speed enabled Domino's to create a billion-dollar empire and made the founder of Domino's, Tom Monahan, one of the richest men in the world.

Another way to add value is to buy something in one place at one price, and then make it available in another place for another, higher price. For example, buying a product or service manufactured in Europe or Asia, importing it to the United States and making it available to people to whom it was not available before is a way of adding value for which you can charge a higher price.

All manufacturing and marketing are based on this principle of added value. All importation and distribution aims to add value. Performing a service that enhances the life or work of another person adds value. A dentist who takes away pain is adding value. An accountant who saves a client money on taxes is adding or actually creating value. A salesperson who introduces a new product or service to a customer that helps that customer in some way is adding value. All financial success, especially business success, is based on adding value. It is based on the old saying "Find a need and fill it."

All successful business is based on someone's bringing together the factors of production — such as labor, capital, raw materials and management — and creating a product or service for which a customer will pay a price that is in excess of the cost of producing it.

Adding value is the way all fortunes are made. Whenever you see an opportunity to give people what they want at a price greater than it costs you to produce that product or service, you see an opportunity to make a profit, build a business and begin moving toward financial success. Almost any business or occupation can make you financially independent if you can find a way to add enough value.

Now, here are two things you can do throughout your life to add more value to your time and activities.

First, take the time to be absolutely clear about what people want and need to improve their lives and work. The more clear you are about their real needs, the easier it is for you to satisfy them at a higher level.

Second, look for ways to add value to what you are doing every day and in every way. Never be satisfied with the status quo. One small idea to add value can be the starting point of a great fortune.


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Three Factors for Financial Success
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